Your sports show, bigger and better

Substack is now the best home for independent audio and video

Apr 11, 2024

It’s been a big week for shows on Substack, and a particularly big week for sports shows. We’ve rolled out a bunch of new features to support podcasters, video creators and writers who want to explore that space — from a Spotify integration for premium episodes to new publication themes to custom transcripts.

A lot of the audio/video innovators on the platform are right here in the sports world, including

,

,

and

House of Strauss

. It’s been incredibly cool seeing them and a bunch more of y’all leading the way on how to build a subscription business on Substack, where podcasters are collectively earning more than $100 million in annual revenue.

Here’s a compilation of all the new features and the ways they’re being used successfully. I’ll be around in the comments to answer any questions you have about this stuff. Please send ‘em along.

Substack shows are going pro

In their short history, podcasting and online shows have seen some interesting technological developments, but their business model has remained constant. They have overwhelmingly relied on advertising, which has shaped how shows have been designed and produced and how stories have been told…

a year ago · 178 likes · 70 comments

Building the next generation of media brands on Substack

The Bulwark has long been a pioneer in stretching the capabilities of the Substack platform and vision. The publication hosts seven newsletters, 11 podcasts, and, as of January 2024, it is generating more than $3.6 million on subscriptions alone. We’ve been working with The Bulwark team to un…

a year ago · 364 likes · 157 comments

How podcasters are making money on Substack

There’s a big difference between an ad-based podcast and one that makes its audience the main customer. That simple but profound change means the people who care most about the show are as invested in its well-being as its creators. It also makes new things possible with the show’s format and storytelling, and in bringing its community to life…

a year ago · 326 likes · 79 comments

How to switch your podcast to Substack

Step 1: Create a Substack As you set up on Substack, we’ve made it easy to bring your relationships and work with you. To start, navigate to Substack.com and select Start writing. You’ll then set up your profile with a photo, your first name, and a short bio…

a year ago · 3 likes · 1 comment

Write it, then read it aloud

Within a day of recording her first narration of one of her recent Substack posts, Heather Cox Richardson hit #2 on Apple’s U.S. podcast charts. The audio wasn’t really a podcast—it was a read-aloud of one of Heather’s beloved missives from Letters from an American…

a year ago · 648 likes · 273 comments

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